Fine jewelry,
born and raised in Mumbai
Our philosophy
Raayaa began with a disagreement at our family's counter: that fine jewelry should wait for a handful of days a year. We watched pieces we loved get bought, admired, and then locked away — brought out for weddings, returned to the safe by midnight. It seemed like a strange fate for something made to be worn.
So we build with lab-grown diamonds — identical in structure to mined ones, IGI-certified, at prices that don't ask you to wait — and spend where you can feel it: the design, the cut, the making. Set in BIS-hallmarked gold, sized to your hand, made for the commute as much as the ceremony. The rest we put in writing, on every page.
Make the Everyday
Matter.
Homegrown in Mumbai
Raayaa was born across the counter of our family's jewelry business in Mumbai — two brothers and one long argument about why fine jewelry only left the safe a few days a year. Locked away. Reserved. Saved for a someday that rarely arrived.
Then the industry shifted. Lab-grown diamonds entered the conversation — identical in every way, created with intention rather than excavated, without the "not yet" price tag.
So we built the house we couldn't find: IGI-certified lab-grown diamonds, BIS-hallmarked gold, designs made to be worn on an ordinary Tuesday. One of us designs, the other builds — every piece crosses both desks before it crosses yours. — The Kothari Brothers
Our designs
Every piece begins when you do — nothing waits in a vault to be discounted. Made to order in Mumbai, by setters who have done this for generations. Every design starts as a sketch between the two of us, gets argued over, worn for a week, and reworked before it earns a place in the collection.
You tell us what you want and we make it — sizes, metals, engraving, all of it. And after launch we keep editing based on what you tell us — a clasp that could sit flatter, a band that could taper sooner — because no tweak is too small.
Designed to be worn, not waited for
